I am writing this in order to share with you the results of my personal investigation about Alchemy Pay, which is a very hot moonshot this week. This is project which is in official announced partnership with Binance and Shopify and has caught a lot of attention recently.
This post is for anybody who is debating whether to invest or not in Alchemy Pay.
I would like to clarify that I am in no way affiliated neither with their team.
Based on my extensive research, this is a **real company in Singapore** which tries to solve a real fiat-crypto gap problem for the South-Asea region. Below I apply all the official findings which I dug:
**Company name:** Alchemy Pay. Linkedin: [https://www.linkedin.com/company/alchemypay/](https://www.linkedin.com/company/alchemypay/)
**Product:** Fiat-crypto integration solution for users in South Asia. In addition, Alchemy Pay have plans to launch a Visa-based debit card for these payments.
**Official presentation for investors (no crypto ICO bullshit):** [https://img-temp-773.s3.eu-central-1.amazonaws.com/AlchemyPay_PD-English.pdf](https://img-temp-773.s3.eu-central-1.amazonaws.com/AlchemyPay_PD-English.pdf) (51 slides, reuploaded with permission)
**Team:** Mainly from Hong-Kong and Singapore
**Founded:** 2018 (launch), 2020 (incorporation)
**Company registered in:** Singapore
**Singapore business register:** ALCHEMY TECH PTE. LTD. (202015206D) was incorporated on 2 June 2020 (Tuesday) as a Exempt Private Company Limited by Shares in Singapore. Source 1: [https://www.sgpbusiness.com/company/Alchemy-Tech-Pte-Ltd](https://www.sgpbusiness.com/company/Alchemy-Tech-Pte-Ltd), Source 2: [https://singapore-corp.com/co/alchemy-tech-pte-ltd](https://singapore-corp.com/co/alchemy-tech-pte-ltd)
**CEO:** John Tan (His interview on Yahoo about Alchemy Pay, 31.07.2021: [https://finance.yahoo.com/news/alchemy-pay-coo-john-tan-174700383.html](https://finance.yahoo.com/news/alchemy-pay-coo-john-tan-174700383.html)). Part of the company since 2019. Linkedin profile: [https://www.linkedin.com/in/johntankn/](https://www.linkedin.com/in/johntankn/)
**Previous CEO:** Molly Zheng (Molly Zheng; CEO *”Over 20 years experience in payment industry. Served as Senior Consultant of Paypal China, SVP of HSBC China, Direct of GE Money and Chief Representative of MasterCard China.”).*
**Youtube:** Interview with the CEO who answers questions (07.01.2021, 8 months ago) – [https://www.youtube.com/watch?v=kTob3meKrnE](https://www.youtube.com/watch?v=kTob3meKrnE). Another video with the CEO: [https://www.youtube.com/watch?v=DYuNiEK70Rc](https://www.youtube.com/watch?v=DYuNiEK70Rc)
**Project website:** [https://www.alchemytech.io/](https://www.alchemytech.io/)
**Coinbase launch:** 02.08.2021
**Official partners:** **Binance** (Official Binance.com post: [“Spend BNB and BUSD at Shopify Merchants via Alchemy Pay”](https://www.binance.com/en/blog/421499824684901137/Spend-BNB-and-BUSD-at-Shopify-Merchants-via-Alchemy-Pay), 23.10.2020), **Shopify**, **Huobi** (largest Korean crypto exchange), **MEXC Global**, **Cobo** **Custody**
**Technical white paper:** [https://img-temp-773.s3.eu-central-1.amazonaws.com/Alchemy_WP-EN.pdf](https://img-temp-773.s3.eu-central-1.amazonaws.com/Alchemy_WP-EN.pdf) (36 pages, reuploaded with permission)
**Current token price chart:** [https://coinmarketcap.com/currencies/alchemy-pay/](https://coinmarketcap.com/currencies/alchemy-pay/)
**Official Reddit sub:** [https://np.reddit.com/r/AlchemyPay/](https://np.reddit.com/r/AlchemyPay/)
My honest feeling is that company has solid parnetships (with Binance and Shopify) and is on to develop something of real value for the South Asia/Singapore region.
They honestly need better marketing, because you can just appear on Yahoo News and land a membership with Shopify without blowing your horn a little bit. I have personally put 2 ETH in them.
Good luck about whatever you decide!